
GoodHearts Foods supports the commercialization of food innovations, enabling partners to transition breakthrough products and processes from niche applications to mainstream market adoption. There is a clear market gap for wheat-based products that combine high nutritional value, strong food safety, tolerability and good baking performance without additives.
GoodHearts Foods addresses this gap by introducing a fundamentally new approach to wheat processing:
PureGrain - the wheat skinning technology.
Only about 2% of the wheat grain – the outer protective coat, which is typically contaminated, coarse and bitter – is removed before processing, while the remaining 98% is used for food.
This skinning step is not just an improvement – it is the groundbreaking foundation of a new, short and resource-efficient processing logic, enabling the production of a new product category: skinned wholegrain.
Skinned wholegrain can directly be grinded into a new generation flour.
The flour delivers all the key attributes required to create both savoury and sweet everyday products with wholegrain-level nutrition, high fibre content, outstanding taste, enhanced tolerability, excellent baking qualities and improved safety.
PureGrain Technology enables a new generation of differentiated food products.
It allows food producers, bakeries and restaurants to:
- differentiate their offer in a highly competitive market
- create new product experiences for their customers
- develop innovative concepts based on 100% skinned wholegrain flour
- address growing demand for healthier, cleaner and more functional foods
- position products at a higher value level
Let's discuss how you can take your wheat products to a whole new level.
Watch the video for a quick summary
The outer protective coat of the wheat grain is a porous layer directly exposed to the environment. It can accumulate dirt, dust, microorganisms, fungi, pesticide residues and naturally occurring toxins, including mycotoxins. It may also contain insect eggs and other biological contaminants.
In conventional milling, this outer layer is not removed before processing. The grain is crushed as a whole, meaning that this potentially contaminated layer enters the production process from the beginning and can remain in the final flour.
The problem is, that many contaminants are not effectively eliminated by cooking or baking. Instead of attempting to manage contamination after processing, the PureGrain approach eliminates it at the source. The removal before processing represents the most reliable approach. This is why the PureGrain wheat-skinning process is the most reliable solution. It preventively removes the outer protective coat before any milling takes place. This is a physical separation process, not a chemical or thermal treatment. Comparative laboratory results show substantial reductions in microbiological load and unwanted substances, including moulds, mycotoxins, germs and certain heavy metals after skinning.
By significantly reducing contaminants, the PureGrain process makes lower contaminant levels technically achievable, supporting the development of stricter regulatory standards over time. This is particularly important for children’s health, as their lower body weight leads to faster exposure to tolerable toxins intake levels.
The PureGrain wheat-skinning process is also highly relevant for producers of Halal and Kosher products, as it physically removes insect eggs and other biological contaminants, whereas in conventional processing they are typically only inactivated and remain in the product.
Our clients can offer products that are not only safer than conventional alternatives, but also than organic products. Organic products are not safe from naturally occurring toxins such as mycotoxins. Mycotoxins can only be reliably reduced through the preventive skinning process.
Furthermore, wheat intolerance becomes increasingly relevant. Products based on skinned wheat offer improved tolerability, as potential sources of intolerance are reduced with the removal of the outer protective coat. Products based on skinned wheat offer real added value to customers.

Skinned wholegrain retains all valuable inner parts of the wheat grain, including the germ, the mineral-rich aleurone layer and the natural fibre structures.
As the skinned wholegrain is milled directly and completely, similar to the way a household mill processes the whole grain, the natural composition of nutrients is kept. At molecular level, the natural balance of the grain is preserved, so that vitamins, minerals, essential fatty acids and fibre remain stable, biologically active and metabolically unchanged.
In current milling practice, many so-called “wholegrain” flours are produced by mixing refined flour with processed bran components. This process reduces the nutritional value, compared to "true wholegrain" flour made directly from the intact grain. But at PureGrain the grain is processed as an intact system, not as a set of separated and recombined fractions.
In addition, in conventional wholegrain products, the outer protective layers of the grain are inevitably part of the final product. These layers are coarse in structure, heavier on digestion and can contribute to gut irritation in sensitive individuals.
In contrast, the skinned grain retains sufficient fibre content while removing the coarse outer layer. This results in a more balanced fibre profile that is generally better tolerated and easier to digest.
True wholegrain consumption is linked to lower risk of heart disease, type 2 diabetes, and certain cancers.
Dietary fibre plays a key role in everyday nutrition. Wholegrain-based products help both adults and children to meet their fibre needs while enjoying tasty familiar foods. A higher fibre intake supports beneficial gut bacteria, contributes to a longer feeling of satiety and is associated with improved metabolic health.
In skinned wheat products, the wheat germ, a key source of essential fatty acids, vitamin E and bioactive compounds, is fully preserved in its natural state. In conventional milling, it is largely removed or stabilised.
The removal of the outer protective layers eliminates bitter compounds, reducing the need for added sugar, flavouring or other additives. At the same time, the natural nutritional composition eliminates the need for artificial enrichment or technological correction.
The result is wheat-based products that combine wholegrain nutrition with a new level of gut wellness and digestive comfort.

Safe, nutrient-rich and well-tolerated products are essential, but only when combined with strong baking performance and good taste does the offer become truly unique.
The removal of the coarse and bitter outer protective coat fundamentally changes the baking properties of flour made from skinned grain and results in a more refined, balanced taste in finished products.
The PureGrain wheat-skinning process allows precise control over flour characteristics. Because the natural composition of the grain is preserved, it becomes possible to produce flour with defined functional properties, including a homogeneous particle size distribution. This ensures consistent processing behaviour and reliable results in baking and food production. At cellular level, the starch structure remains intact, supporting strong and stable baking performance. At molecular level, the natural balance of the grain is preserved, allowing vitamins and minerals to remain stable and biologically active.
The result is a combination of the processing reliability and fine structure of a type flour with the nutritional substance of true wholegrain.
Skinned wholegrain flour combines wholegrain-level nutrition with excellent functional and sensory properties in real food applications. It produces bread with good volume and structure, wholegrain pasta with stable al dente texture and pleasant mouthfeel, and pastries, cakes and biscuits with a refined texture and excellent taste. Unlike many conventional wholegrain products, which often result in dense structure, bitterness and limited versatility, skinned wholegrain enables both savoury and sweet applications with high acceptance.
Products that are traditionally made with refined white flour can be produced entirely from skinned wholegrain flour, without additives and without any inclusion of white flour. This applies to both savoury and sweet applications.
In contrast to conventional refined flour products, which tend to break down quickly into a soft starch mass in the mouth, products made from skinned wholegrain retain structure, texture and a natural sense of substance. They offer a more satisfying chewing experience and a more stable mouthfeel.
The result is a flour in its natural state, without the outer layer that negatively affects baking performance, suitable for both artisanal and professional use.


By artisanal bakery, without additives and without white flour

PureGrain flour was used in Monaco at a gala dinner during the Bio Festival “La Route du Goût” to prepare Belgian waffles. The waffles were fully consumed by guests, demonstrating strong acceptance in taste and texture even in a gourmet setting.



Skinned wholewheat grains
Flakes
Flour
Artisanal dried pasta with eggs, in different shapes
Artisanal bread with extended fermentation and sourdough
Artisanal bread rolls made without baking improvers, additives or added yeast
Cookies, with recipes developed in collaboration with a World Pastry Chef of the Year (2015)
We can help you to take your wheat products to a whole new level.